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Even as your firm grows, you’ll find these methods yield a productive return on investment. By using A/B split testing, you can track different versions of marketing campaigns to determine which is pulling the best results. This data allows you to focus your efforts and budget on high-performing campaigns while avoiding spending on underperforming efforts. To increase customer reviews, consider offering incentives for referrals from attorneys in other practice areas.
What does a law firm marketing department do?
Law firm marketing is the practice of attracting new potential clients to your law firm. A law firm marketing plan may cover a mix of digital marketing, SEO, blogging, print, and digital ads.
To succeed in today’s competitive legal landscape, law firms must focus on SEO strategies that will increase their visibility and credibility online. At the core of any effective local SEO campaign is a strong web presence, one that consists of engaging content tailored to your firm’s specific practice areas and target clients. It’s the face of your law firm and the hub of your digital marketing activities and campaigns. It’s critical that your law firm’s website conveys the right information, helps you stand out from competition, and offers potential clients a way to connect. Before engaging in any other digital channels, make sure that the website you’ll be linking to is up-to-date, accurate, easy to navigate and mobile responsive.
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With LSAs, you are given the ability to verify if a form fill or phone call (a conversion) is actually a qualified lead. If the conversion is a quality lead you pay for the ad, if it’s not, you can dispute the lead and not pay. Additionally, you can use the ads you run to address barriers or roadblocks to conversion that prospects might encounter. The first thing you'll want to do is select the right social media platforms.
Since referrals play a crucial role in legal marketing, showcasing positive client experiences is critical. To document client satisfaction, ask past and current customers to leave you a review on Google or to write a testimonial you can use in your marketing campaigns or website. You also can incorporate testimonials and case studies into videos. Include sections of your website where visitors can see your testimonials and case studies. Lay out your site to make it easy for visitors to find what they’re looking for, including your contact information. Optimize descriptions of your services to emphasize benefits to your clients.
- Try out retargeting campaigns on platforms such as Facebook Ads, Google Ads, LinkedIn Advertising, and Bing Ads.
- If you step back you might realize that many of your clients or referral sources share the same industry.
- Every effective content marketing plan needs a distribution strategy as well.
- In the example blog below, Boundless do an incredible job of merging both content categories by sharing information alongside calls to action.
- However, your law firm's marketing strategy should inform your law firm's marketing plan.
You’re an expert at practicing law, but you also have a business to run. So, if marketing isn’t an area you’ve got a lot of experience in (or an area you have time to learn about), bringing in help might be a good option. Just make sure you thoroughly vet your options before agreeing to work with a marketing contractor. If you’re looking to hire an expert to help you create or maintain your website, read our post on the 11 questions you should ask when hiring a law firm website designer. These tips will give you the knowledge you need before signing any contracts.
Lawyers can also purchase premium placements for additional benefits, such as priority placement on listings pages, removal of competitor ads on their profile, and access to analytics. Leverage Google Ads PPC with one of our two unique packages, Justia Amplify Advance and Justia Amplify Starter. With Justia Amplify Advance, you can also utilize Microsoft Advertising PPC, Google LSAs, and Facebook Remarketing, to connect with clients. However, law firms with fewer competitive areas of practice might pay less than $2,000.
Enhance and Manage Your Law Firm’s Reputation
It is the messages your clients convey about why they chose you and whether they would refer you to others that can be chock full of valuable messages about why clients hire you as a lawyer. You might hire an agency, freelancer, or other outside marketers to take care of certain marketing pieces and in-house professionals to take care of the rest. This allows you a close connection with someone who knows your brand while you take advantage of additional offerings the agency can provide. This team has worked in a variety of industries, including yours, and knows the marketing industry inside and out. The https://price-law-firm.com strategy team helps the lead nurture team to know why the acquisition team attracted someone, so they can best position the firm as someone who can solve the problem that the person has. Youtube is the second large search engine and it’s owned by Google, which means videos receive attention from Google searches.
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Because SEO is a long-term strategy, it’s generally advised to have a contract with an SEO agency for a few months. Just be sure to do your homework and select a reputable agency that has a robust track record of delivering results. We saw a similar trend when combining organic and direct traffic, with 13,928 total users, compared to 8,842. When it came to optimizing advertisements, we found that remarketing was our most effective method.
This shows they offer excellent customer support and service to their clients. According to LawRank’s website, the company was founded with one particular goal—getting its clients on the first page of Google’s search results. Just as lawyers need to dress the part, your website needs to dress its part too, meaning you need to have a high-quality and professional-looking website. Are you looking for ways to differentiate your law firm website from competitors? Fortunately, it's very possible to acquire clients through Google while maintaining your budgets. When used correctly, pay-per-click advertising can be even more lucrative than SEO simply because the turnaround is so much faster.
Law firms have used these methods successfully for decades, and they remain effective today because they reach people when they’re not on their smartphones or computers. They can work as standalone methods or in conjunction with digital tactics. Let’s look at six essential traditional marketing tools to include in your arsenal.